Every storefront has a story. Every business owner has a dream. And every purchase you make locally helps keep those stories alive.
Rooted in Rock Springs is a community-wide campaign celebrating the businesses, people, products and places that make Rock Springs unique—and reminding all of us that where we spend our money matters.
Whether you’re grabbing your morning coffee, shopping for a gift, meeting friends for dinner, catching a show or hiring someone for a service, choosing local is an investment in the community we call home.
When you support a local business, the impact goes far beyond the purchase you make.
Your dollars help support local jobs, strengthen locally owned businesses, keep more money circulating in our community and encourage continued investment in Rock Springs.
And local businesses give back. They sponsor teams, donate to fundraisers, support community events and organizations, employ our friends and neighbors, and help create the character that makes Rock Springs feel like Rock Springs.
Small choices add up.
One of the most important parts of Rooted in Rock Springs is telling the stories behind our local businesses.
Throughout the campaign, we’ll introduce you to business owners and employees, take you inside their shops, highlight their products and services, and perhaps help you discover someplace you’ve never visited before.
Look for Rooted in Rock Springs features on our website and social media—and watch for the Proud to Be Rooted in Rock Springs static cling displayed at participating businesses throughout the community.
Supporting local doesn’t always mean buying something.
Shop local. Look locally before automatically ordering online or heading out of town.
Eat and drink local. Try a locally owned restaurant, coffee shop, brewery or favorite neighborhood spot.
Experience local. Attend a performance, festival, class or community event.
Hire local. When you need a service, consider whether someone right here in Rock Springs can provide it.
Share local. Recommend a favorite business, leave a positive review, share their social media posts and tell your friends about a great experience.
And sometimes the best thing you can do is simply walk through a door you’ve never opened before.
Rooted in Rock Springs is coordinated by the Rock Springs Main Street/Urban Renewal Agency and made possible with funding from the Wyoming Business Council.
While the campaign is coordinated by Downtown Rock Springs, its message extends throughout the community: whenever you have a choice, consider local first.
You don’t have to make every purchase locally to make a difference. Choosing local when you can—and encouraging others to do the same—helps build a stronger Rock Springs.
Shop Local. Support Local. Stay Local.
Choose local. Discover local. Invest in the place you call home.
