My Own Downtown - Kelly Frink

Last Updated 12/16/2021


    United Way of Southwest Wyoming in Downtown Rock Springs continues to make a difference in our community. Their focus is on education, health and financial stability – a route to a good quality of life.

     Kelly Frink, Executive Director, has been with the United Way of Southwest Wyoming for 13 years. Originally, she was the Marketing & Communications Director for this charitable organization. 

    Growing up, she watched how involved her mother was with the organization and thought it was “a great community organization.”

     According to Kelly, Downtown “shows the kind of place” she wants to live in.

     “I think Downtown shows a pride of community … my community,” she shared. “The businesses put their best foot forward and with the help of all the “extras” that the URA does, it’s a fun place to hang out."

    Over the years, locals and residents have shared special moments together in Downtown.

     “I have had many great lunches with friends, taken my kids to visit Santa, watched parades, had a girl’s day out shopping and eating with my daughter on Black Friday,” Kelly expressed. “Not to mention enjoying an array of entertainment at the Broadway Theater.

     Kelly believes small businesses will be stronger with everyone's support. 

     “Make Downtown your first choice,” she suggested.” Whatever you need or want to do, first think, ‘is this something Downtown offers?’ Sometimes you even find something better.”

     Even with the ups and downs these days, Kelly believes Downtown will keep moving forward.

     “I think Downtown will be even more vital,” she said. “There have been so many improvements already and plans in the works. Great new businesses keep popping up and I think there will be more.

     …And that’s why Downtown Rock Springs is My Own Downtown.

LR Communications Named February Golden Broom Award WinnerThe Rock Springs Main Street/Urban Renewal Agency is pleased to recognize LR Communications as the February Golden Broom Award winner fo...
Rock Springs Main Street/URA Names White Mountain Lions ... The Rock Springs Main Street/Urban Renewal Agency is proud to recognize the White Mountain Lions Club as the January Volunteers of the M...
Rock Springs Main Street/URA Launches Youth Advisory Cou... The Rock Springs Main Street/Urban Renewal Agency (URA) is excited to announce the formation of a new Youth Advisory Council , a standin...
Snowman Stroll Returns to Downtown Rock Springs with New... The Snowman Stroll is back in Downtown Rock Springs for another winter season, bringing creativity, color, and community spirit to the h...
Snowman Stroll
Feb 13, 2026
8:00 AM MST
Read More 
Family Friday
Feb 13, 2026
11:00 AM MST
400 C Street
Rock Springs, WY 82901
Read More 
Friday Frenzy
Feb 13, 2026
11:15 AM MST
410 N Street
Rock Springs, WY 82901
Read More 
Munchkins BOUNCE!
Feb 13, 2026
12:00 PM MST
410 N Street
Rock Springs, WY 82901
Read More