Las Americas Hispanic District
Heritage. Flavor. Entrepreneurship.
Located along the 700 block of Pilot Butte Avenue, the Las Americas District celebrates the past, present, and future of Rock Springs’ Hispanic community. This area is deeply rooted in the city's immigrant history—from early Chinese businesses to today’s thriving Hispanic entrepreneurs.
Named through community input and inspired by the original American Market, Las Americas recognizes our multicultural foundations and honors our identity as the “Home of 56 Nationalities.” Visitors can experience vibrant local businesses, traditional flavors, festive events, and a deep sense of cultural pride.
With district branding and enhancements underway, Las Americas is becoming a must-visit destination for anyone seeking authenticity, connection, and community in Downtown Rock Springs.